Important questions to ask a dental marketing agency
Dental marketing services seems a niche that is becoming more and more crowded. Anyone who has an internet connection can become a dental consultant or start a dental marketing company.
The problem is, how do you know which option is best for you? Should you hire a dental freelancer or a big agency? What questions should you ask before deciding upon one?
But this is your lucky day. Because by the end of this article you’ll know:
- What are the most important aspects you should look for when choosing a dental marketing agency
- What exactly do you need to ask
- What should their dental marketing services consist of
Let’s dive right in!
What are the main dental marketing services any agency should offer?
No matter who you hire to promote your practice, your objective should be one thing only: more patients.
If anyone tells you they’ll help you “Raise brand awareness” or “Get more likes. Get more visibility. Grow your Facebook Page”, run. You won’t get much of their services.
Why? Because likes and shares don’t pay bills, right? More patients do.
Now, the next question is: “what are their methods of acquiring new patients?”.
There isn’t a success recipe here, it depends a lot on the dental marketing company, but here are some of the most efficient dental marketing strategies.
Dental Google Adwords
If you want to get results fast, this is the channel they should go for.
You can create an online marketing campaign and run dental ads on Google in less than an hour. The advantage is that you get only people who are interested in your services.
But although this is efficient, sometimes you need more ways to get in touch with your patients. And this leads to our next online marketing trick from out dental patient marketing arsenal.
Remarketing is showing an ad or some other piece of content to people who haven’t converted the first time they visited your website.
And since 99% of your traffic won’t buy from the first time, this is a great way to increase your conversion rate and get more patients.
It can be accomplished through both Google And Facebook.
The main advantage of this is that you can promote your dental office only in a certain area you choose, like your neighbourhood for example.
And you can also laser target your audience. For example, you can show an ad only to moms in your area, with ages between X and Y age.
The downside of this is that you will also reach people who don’t have dental problems or they aren’t ready to visit a dentist yet, while on Google you pinpoint only those who need a problem solved right now.
Dental email marketing
This is another great way to make sure you don’t lose all those visitors who didn’t buy yet.
This can prove very efficient for more expensive services like dental implants. After you get people’s emails, you can gradually earn their trust by sending them more useful information about the problem they have.
This isn’t a short-term dental marketing tactic. SEO takes time, sometimes even 6-8 months before seeing any result. The advantage is that once your website shows up in the first places in Google, you’ll basically attract patients for free, 24/7.
You should never hire a dental marketing company or someone who doesn’t offer this kind of service.
Why? Because it’s the basis of any dental marketing campaign. No matter how many new visitors you get on your website, if you cannot convince them to take action, you wasted all your money.
Copywriting is the art of persuading (usually in written form) people and you need this service a lot.
What you need to ask a dental marketing agency before hiring them
1. What is their number one objective
Dental marketing services should have clear SMART goals. The agency or the freelancer you hire should know 1) what is their goal and 2) when they are going to reach it.
Here’s how a proper outline of a dental marketing strategy would look like:
Objective: 50 new patients per month
- Increase traffic by 250% in the first 3 months
- Setup conversion tracking for each landing page
- Increase conversion rate by 50% in the first 3 months
Main dental marketing channels:
- Google Ads
- Facebook Ads
Secondary dental marketing channels:
- Email Marketing
- Messenger Marketing
You see how this is much more effective and actionable than just: “Let’s raise brand awareness”?
2. How do they measure results?
There’s a lot you can do with these online tools today. You can track very precisely if your campaigns bring results or not. As a dentist or a dental office manager, you need to know where you spend your money and what is the return on investment.
Google Analytics for example let’s you see how many people landed on your website, where did they come from and how many of them became your patient.
Facebook also let’s you track how many of the people who clicked your ads actually ended up your patients.
3. What is their dental marketing strategy
A dental marketing strategy is crucial if you want to get results. Otherwise they’ll do things chaotically and you won’t see many new patients at the end of the month.
Before signing with a marketing agency you should make sure they did their homework and you’ll know exactly what you get for your money and WHEN you will get it.
What are the next steps
First, make a list of all these aspects. Then, when will hire someone, make sure you bring up all these points.
Don’t assume that they will think the way you think and that any agency out there is focused on results. Because it is much easier for them to focus on vanity metrics than on bringing in patients. Of course, this is the case only with some dental marketing agencies who don’t have very much experience.
And the last important step, make sure you put everything you’ve discussed in a written contract!